Raburu’s Comeback: Wabebe Experience Goes Digital After TV47
Photo: Willis Raburu. Source: Instagram
Wabebe Experience Show to Return Digitally
Journalist and show host Willis Raburu has announced the return of his popular Wabebe Experience Show. Months after exiting TV47, Raburu revealed his plans in a statement dated Thursday. The show will return this month, marking a significant shift from traditional TV to digital platforms.
Embracing Digital Platforms
Unlike its previous format, the Wabebe Experience will now be based in the digital space. Raburu noted that this move leverages the increasing use of digital platforms among Kenyans. The advancement of technology has made digital platforms more accessible and popular, making this a strategic decision.
Learning from Traditional Media
Raburu explained that his experience in traditional media informed his decision to go digital. He acknowledged the pivotal role legacy media has played in his career. “Throughout our journey, legacy media has shaped and nurtured me,” Raburu stated. He expressed gratitude for the growth and opportunities afforded by traditional media, recognizing its invaluable contribution to his development.
The Shift to Independence and Collaboration
However, Raburu emphasized the need for change in the evolving media landscape. “The digital revolution calls for a new approach, one that champions independence and collaboration,” he explained. The digital space offers creatives more independence and opportunities to collaborate, which traditional media often limits.
A Vision for the Future
Raburu articulated his vision for the Wabebe Experience in the digital era. He aims to build something greater alongside a community of creators and supporters. “The Wabebe Experience is stepping into this new era with a vision to build something greater, not just for ourselves, but alongside our community of creators and supporters,” Raburu stated. This new approach reflects a broader trend in media, where creators seek to engage directly with their audiences.
Upcoming Announcements
While Raburu did not specify the exact date of the show’s return, he promised further announcements soon. “There is much more to come, and we are thrilled to share this journey with you,” he said. Raburu is excited to redefine what it means to be a creator in the digital age, emphasizing authenticity and independent growth.
Departure from TV47
Raburu exited TV47 in April after announcing a seasonal break for his show at the station. The Wabebe Experience, previously hosted on Fridays after prime time news, was similar to the 10 over 10 show he hosted on Citizen TV. His departure marked the end of an era for the station.
Betty Kyallo Takes Over
Media personality and businesswoman Betty Kyallo.
Following Raburu’s exit, TV47 announced that Betty Kyallo would take over the Friday prime time slot. Her show, This Friday With Betty, has since filled the space left by the Wabebe Experience. Kyallo, a well-known media personality, brings her unique style and energy to the station.
Looking Forward
Willis Raburu’s transition to digital platforms signifies a broader shift in the media industry. As traditional media evolves, more creators are moving to digital spaces to leverage their independence and creativity. Raburu’s Wabebe Experience aims to harness the power of digital platforms to build a vibrant, collaborative community. His journey reflects the dynamic nature of media today, where the digital revolution continues to redefine content creation and consumption.
The Wabebe Experience’s digital return promises exciting developments for Raburu and his audience. As he embarks on this new chapter, the media landscape eagerly anticipates the innovations and opportunities that lie ahead.
